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-Light-skinned Beyoncé: Ad Sparks Outrage!-



In a head-shot to promote the Féria highlighting product, the 26-year-old singer appears to have a lighter skin tone than usual.
The actress and singer, whose father is African American and whose mother is Creole has a contract with L'Oréal worth 2.3 million over five years.
The picture, which appeared in the latest US edition of Elle magazine, provoked outrage on both sides of the Atlantic after commentators suggested the firm had digitally lightened Knowles' complexion.

In a piece called "Beyoncé the Pale", the New York Post called the advert 'shocking' and said the the world-famous singer was 'virtually unrecognizable'.

The celebrity website TMZ called the shot 'severely photoshopped'. One fan on the website said: "Shame on L'Oréal for doing this. I see no excuse for this. If it was uneven skin tone then they just as easily could have made her a tone darker. But they did not do that. They made her white."
A L'Oréal spokesman denied Knowles' complexion had been digitally altered.
"Beyoncé Knowles has been a spokesperson for the L'Oréal Paris brand since 2001. We highly value our relationship with Ms. Knowles. It is categorically untrue that L'Oréal Paris altered Ms. Knowles' features or skin-tone in the campaign for Féria hair color," he said.
A representative for Knowles declined to comment beyond the firm's statement.